Performance Max.
One campaign across every Google screen.
Search, YouTube, Maps, Gmail and more in a single campaign, trained on your real enquiries. Best once your tracking is solid and there's a few months of data behind it.
Google's automated campaign, kept on a short lead.
Performance Max uses Google's automation to show your ads across all of its channels from one campaign. Fed with good data, it finds people likely to enquire wherever they are on Google.
Left alone, it can also spend money in places that don't bring jobs. We feed it real leads rather than clicks, give it your own photos and words, and check where the money goes every week.
Get a free audit- Search
- YouTube
- Google Maps
- Gmail
- Discover
- Display
What you get
Lead-based setup
The campaign learns from real calls and forms, not cheap clicks.
Assets from your work
Headlines, descriptions, photos and short videos made from your own jobs.
Your brand protected
Settings so it doesn't take credit for people already searching your business name, where Google allows it.
Search term and placement checks
A weekly look at where ads showed, with poor placements pulled out.
Run alongside Search
Works with your search campaigns rather than replacing them.
Is it right for you?
Straight answers first
If it won't pay off for your business, we'll tell you at the audit and suggest what will.
A good fit if
- Your tracking is set up and counts real leads
- You've had a few months of conversions to learn from
- You have photos or video of your work
Probably not yet if
- You're brand new to Google Ads (start with search ads first)
- Your ad budget is small (it needs room to learn)
How it works
From audit to enquiries
Ads launch within 10 business days of getting access, or your first month's management is free. You see and approve everything first.
Free audit
We check your tracking, your conversion history and whether Performance Max will pay off yet.
Plan
Budget, goals and how it will sit next to your search campaigns.
Build
Asset groups from your photos and words, audience signals and lead-based goals.
Improve
Weekly checks on where the money went, with new assets every month.
Price
Ask at your audit
Performance Max works best once your tracking is solid and there are a few months of lead data, so we'll tell you at your audit when it's worth adding. It comes with Dominate ($2,390 a month), alongside every other Google campaign type. Ad spend is separate and paid directly to Google.
Sometimes, once the basics work. If you're new to Google Ads, search ads and good tracking come first. We'll tell you at the audit if it isn't worth it yet.
Partly. Google shows less detail for Performance Max than for search ads, but we report what's available and pull out placements that don't bring leads.
It helps but isn't essential. A few short clips filmed on your phone are enough for us to work with.
A free 30-minute audit of your ads, Google rankings and website, with straight answers.
Get in touchMonth to month. No lock-in, no hard sell.