Call ads. Built for the phone in their hand.
Google campaigns set up to get calls, not just clicks: a call button on your ads, ads that only run when someone can pick up, and every call tracked back to the search.
Why call ads
For urgent jobs, the best enquiry is a phone call.
Burst pipes, flat batteries and broken air con don't wait for an email reply. We build your Google campaigns around the call: a tap-to-call button on your search ads, a local number, and bids that push hardest when people need you most.
Ads only run during the hours someone can answer, so leads don't end up in voicemail. Every call is tracked, so you see which searches and suburbs make your phone ring.
What's included
- Call buttons on your ads: a tap-to-call button on every search ad, so people on a mobile can ring you straight from Google.
- Answering-hours schedule: ads timed to when you or your team can pick up, with after-hours bidding if you do emergency work.
- Call tracking: a tracking number that shows which searches turned into calls, and how long each call lasted.
- Calls counted as leads: Google learns from real calls, not clicks, so it finds more people who actually ring.
- Missed-call check: a monthly look at missed and short calls, so you know if leads are slipping through.
How it works
From audit to enquiries
Free audit
We check how people find you now, how many calls you miss and what competitors run.
Plan
Which jobs and suburbs to target, your answering hours and a budget to start with.
Build
Call tracking first, then campaigns, ads and schedules. You approve everything before launch.
Improve
Weekly checks on calls, missed calls and cost per call, with a plain-English monthly report.
Why it works
Why businesses use call ads
Urgent jobs start with a phone call. When a pipe bursts or the air con dies, people want to ring someone now, and a tap-to-call button gets them straight to you.
No leads lost to voicemail. Ads run during the hours someone can answer, with after-hours bidding if you take emergency work.
You know which searches make the phone ring. Call tracking shows which searches and suburbs turned into calls, and how long each one lasted.
Related services
Pairs well with
All Google Ads services
Every Google Ads service we run, side by side.
Search ads
Text ads at the top of Google for the jobs you want, written in the words your customers type.
Local Services Ads
Pay for leads, not clicks, with a Google Verified badge above the normal results, if your trade is eligible.
Google Business Profile
Your shopfront on Google, kept complete, active and reviewed.
Remarketing
Win back the people who visited your site but didn't get in touch.
Google Ads packages
Call-focused campaigns and call tracking come with every Google Ads package, starting with Starter at $159 a week (billed monthly).
Call ads, answered.
What business owners usually ask. More questions? Ask us directly.
Book a free auditGoogle stopped new call-only ads in February 2026 and retires the old ones in February 2027. We build call campaigns the current way, with call buttons on your search ads, so nothing changes for you. If you still have old call-only ads, we'll move them across.
Only if you want them. Ads run during the hours you choose, and we can switch on after-hours bidding if you do emergency work.
Yes. Your report shows calls from ads, when they came in and how long they lasted.
A free audit of your ads, Google rankings and website, with straight answers.
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