Local Services Ads. Pay for leads, not clicks.
For eligible trades and home services, Local Services Ads sit above the normal Google results with a Google Verified badge. You pay per lead, not per click.
Why Local Services Ads
The ads at the very top, with a badge customers trust.
Local Services Ads show your business name, rating and a Google Verified badge at the top of the search page for jobs like plumbing, electrical and pest control. Customers can call or message you straight from the ad.
You pay when someone contacts you, not when they click. Getting set up means passing Google's screening and verification, so we handle the paperwork, your profile and your service areas, then keep on top of the leads.
What's included
- Eligibility check: we confirm your trade and area can run Local Services Ads before you spend a cent.
- Screening paperwork: licences, insurance and business details organised for Google's verification.
- Profile and service areas: the jobs you do and the suburbs you cover, set up to match the work you want.
- Lead disputes: leads that aren't real or aren't your kind of job flagged to Google for credit where it allows.
- Reviews: a simple way to ask happy customers for reviews, which helps where your ad ranks.
How it works
From audit to enquiries
Free audit
We check whether your category and area are eligible and what leads might cost.
Paperwork
We gather what Google's screening needs and walk you through the checks.
Launch
Profile, service areas, budget and hours set up, then live once Google verifies you.
Manage
Lead checks, disputes and reviews handled, with results in your monthly report.
Why it works
Why businesses use Local Services Ads
They sit at the very top of the page. Your name, rating and a Google Verified badge show above the normal results for jobs like plumbing, electrical and pest control.
You pay for leads, not clicks. You're charged when someone contacts you, and leads that aren't real or aren't your kind of job can be disputed where Google allows.
Customers can reach you straight away. People call or message you right from the ad, without needing to visit your website first.
Related services
Pairs well with
All Google Ads services
Every Google Ads service we run, side by side.
Call ads
Ads built for the phone in their hand, so people can ring you straight from the results.
Search ads
Text ads at the top of Google for the jobs you want, written in the words your customers type.
Google Business Profile
Your shopfront on Google, kept complete, active and reviewed.
Local SEO
Show up first in Google Maps for the searches that bring jobs.
Google Ads packages
Local Services Ads come with Google Ads Growth, from $228 a week (billed monthly), and Dominate, if your business is eligible.
Verified questions.
What business owners usually ask. More questions? Ask us directly.
Book a free auditGoogle offers them for a range of trades and home services in Australia, but not every category or area. We check yours before anything else.
Google has replaced its badges with a single Google Verified badge, and the old money-back guarantee has ended. You still need to pass screening to run the ads.
No, they work alongside them. Local Services Ads cover the top spot, and search ads catch the searches they don't.
A free audit of your ads, Google rankings and website, with straight answers.
Claim your FREE GOOGLE Audit100% value, 0% obligation!