Performance Max. One campaign across every Google screen.
Search, YouTube, Maps, Gmail and more in a single campaign, trained on your real enquiries. Best once your tracking is solid and there's a few months of data behind it.
Why Performance Max
Google's automated campaign, kept on a short lead.
Performance Max uses Google's automation to show your ads across all of its channels from one campaign. Fed with good data, it finds people likely to enquire wherever they are on Google.
Left alone, it can also spend money in places that don't bring jobs. We feed it real leads rather than clicks, give it your own photos and words, and check where the money goes every week.
What's included
- Lead-based setup: the campaign learns from real calls and forms, not cheap clicks.
- Assets from your work: headlines, descriptions, photos and short videos made from your own jobs.
- Your brand protected: settings so it doesn't take credit for people already searching your business name, where Google allows it.
- Search term and placement checks: a weekly look at where ads showed, with poor placements pulled out.
- Run alongside Search: works with your search campaigns rather than replacing them.
How it works
From audit to enquiries
Free audit
We check your tracking, your conversion history and whether Performance Max will pay off yet.
Plan
Budget, goals and how it will sit next to your search campaigns.
Build
Asset groups from your photos and words, audience signals and lead-based goals.
Improve
Weekly checks on where the money went, with new assets added as we learn what works.
Why it works
Why businesses use Performance Max
One campaign covers all of Google. Your ads can show across Search, YouTube, Maps and Gmail without a separate campaign for each.
It learns from your real leads. Fed with real calls and forms rather than clicks, it finds more people who are likely to enquire.
Your own work does the selling. Headlines, photos and short videos come from your real jobs, and it runs alongside your search campaigns rather than replacing them.
Related services
Pairs well with
All Google Ads services
Every Google Ads service we run, side by side.
Search ads
Text ads at the top of Google for the jobs you want, written in the words your customers type.
Remarketing
Win back the people who visited your site but didn't get in touch.
Ad creative
New ads made by us from your own photos and videos.
Landing pages
One page per service, built to match your ads and turn clicks into enquiries.
Google Ads packages
Performance Max comes with Google Ads Dominate, $321 a week (billed monthly), alongside campaigns set up by area and up to 3 landing pages.
Maximum clarity.
What business owners usually ask. More questions? Ask us directly.
Book a free auditSometimes, once the basics work. If you're new to Google Ads, search ads and good tracking come first. We'll tell you at the audit if it isn't worth it yet.
Partly. Google shows less detail for Performance Max than for search ads, but we report what's available and pull out placements that don't bring leads.
It helps but isn't essential. A few short clips filmed on your phone are enough for us to work with.
A free audit of your ads, Google rankings and website, with straight answers.
Claim your FREE GOOGLE Audit100% value, 0% obligation!